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Unlocking Creativity with AI: Richard Rosser's Journey into Storytelling and Technology

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Unlocking Creativity with AI

Introduction: Unlocking Creativity with AI

In the realm of creativity and storytelling, there are individuals whose passion and expertise transcend traditional boundaries. One such luminary is Richard Rosser, a renowned filmmaker and master storyteller with an illustrious career in hit TV shows like Grey's Anatomy and Chicago Med. In this blog, we embark on a fascinating journey through Richard's life, exploring the origins of his storytelling prowess, his contributions to the world of entertainment, and his latest venture into demystifying the potential of AI through his book, "Chat GPT Simplified."


Childhood Inspirations:

Richard's love affair with storytelling began in childhood, with a most extraordinary source of inspiration—his father. A master of the long story joke, Richard's father would weave captivating narratives filled with characterizations, voices, and sound effects. These early experiences laid the foundation for Richard's deep connection with the art of storytelling.


From College to Hollywood:

As Richard ventured into higher education, he discovered his passion for filmmaking. His journey took an unexpected turn when, armed with a love for animation, he convinced his professor to let him create a claymation chess game. This endeavor, taking two and a half days of intensive work, not only won a student academy award but also propelled Richard into the world of storytelling in a professional capacity.


TV and Film Odyssey:

Richard's transition to Hollywood marked the beginning of a prolific career. From commercials and music videos to the groundbreaking TV show "24," he honed his skills in creating tension and narrative excellence. Richard's storytelling prowess became a valuable asset in the competitive landscape of the entertainment industry.


Storytelling Across Professions:

Recognizing the universal power of storytelling, Richard expanded his horizons beyond the entertainment sector. He delved into workshops, seminars, and consulting, guiding startups and businesses on the art of effective storytelling. His unique approach emphasizes that storytelling isn't limited to marketing; it permeates every layer and department of a company.


The Fusion of Creativity and Technology:

In the ever-evolving intersection of creativity and technology, Richard found himself intrigued by the possibilities presented by AI. His recent book, "Chat GPT Simplified," serves as a bridge between non-tech professionals and the immense potential of AI. Richard views AI, particularly Chat GPT, as a tool akin to a high-end computer program—an assistant that can elevate creativity and problem-solving.


The Iterative Approach to Learning:

Richard's approach to utilizing AI involves an iterative process, urging users to learn, apply, revise, and repeat. He emphasizes the importance of personalization, urging users to infuse their unique personality into their interactions with Chat GPT. The tool, in turn, adapts and refines its responses, creating a collaborative learning experience.


Inspiration and Gratitude:

Beyond the realms of technology, Richard shares insights into finding inspiration. Gratitude, he suggests, is a powerful force that can override negativity and foster a positive mindset. By being mindful of the present and expressing gratitude for what one has, individuals can find renewed inspiration in their creative pursuits.


Connecting with Richard Rosser:

For those eager to delve deeper into the world of storytelling and AI, Richard provides avenues for connection. His website, AI Explained, serves as a portal to explore his book and engage with the concepts he passionately advocates.



Richard Rosser's journey—from a child captivated by his father's stories to a seasoned storyteller shaping narratives on the big screen—is a testament to the enduring power of storytelling. As we navigate the dynamic landscape of creativity and technology, Richard's insights guide us, urging us to embrace the art of storytelling and harness the potential of AI to amplify our individuality. In the spirit of Richard's teachings, let us continue to tell our stories, find inspiration in gratitude, and embark on a journey of endless possibilities.

Transcript of Episode:

Michelle Henderson  (01:19):

Hello everyone. Welcome to Michelle's inspiration Hour. I'm your host Michelle, and I am thrilled to have you join us for another episode of Creativity. And today we're going to see the power of storytelling. Our guest is someone who knows a thing or two about crafting these captivating narratives. Richard Rosser, a renowned filmmaker and master storyteller with credits on hit TV shows like Grey's Anatomy, Chicago Med, and many, many more. Richard has discovered that storytelling isn't just for entertainment, it's a powerful tool for communication in real life. His recent book Chat, GPT, simplified and I'm going to show you the picture offers non-tech professionals a unique approach to unlocking the incredible potential of ai. Richard's passion for storytelling and AI enhanced storytelling will leave you inspired. Stay tuned as we dive into the world of storytelling, creativity, and future of ai and our quest for captivating these narratives. Now, I'm going to let you know I used an AI to actually create this introduction. Alright, so let's go ahead and bring Richard on and see what the inspiration is. Hello. Hello Richard. How are you doing,

Richard Rosser (02:47):

Michelle, I'm doing fantastic, thank you very much.

Michelle Henderson  (02:51):

Oh, absolutely, absolutely. And I am absolutely thrilled that you are here. Okay, because I saw what you'd love to about, I'm a school teacher, I love everything about storytelling. And so can you go ahead and start from the very beginning of how you really found yourself in storytelling and your inspiration behind educating everybody about this?

Richard Rosser (03:19):

Well, it started really when I was a child, my greatest inspiration for storytelling was my dad. My dad was an amazing storyteller, and his story of choice was sort of the long story joke. He'd go on for two or three minutes and you'd get to the punchline, and very often the punchline was what we call a groaner, right? It was sort of ridiculous or kind of absurd or stupid, but it was the fun of getting to the punchline. He would add characterizations and use some fun voices and sound effects, and he just brought these stories to life in a way that no one else that I knew could. And of course then I got into movies and TV shows and music. So that really cemented my love of story and storytelling. But it was really the genesis of it all was my father. As I went off to college, I went to a small liberal arts college and they had one course in filmmaking.

Of course, now every college, every university has entire degrees and multiple courses, but this college only had one course. And I took this course and it was about narrative filmmaking. And at the end of the course, I love animation and I begged my professor to let me make an animated movie. And he said, look, I don't know anything about animation, and when I say animation, I was in the 3D animation claymation. And so I created this three minute black and white film that had no sound, and it was a claymation chess game where the figures came to life. And I submitted it to some awards and it ultimately ended up winning a student academy award. And we were all blown away. My professor was like, wait, how did this happen? And so I thought, well, if they think I have some talent, then I maybe should get into the film business.

And so I moved to New York and got in the TV and film business. I was doing commercials and music videos, and then I really had the calling to get into long form narrative filmmaking, feature films and TV shows. And so I transitioned to that and moved out to Los Angeles and started working in Hollywood. And about a year after I got to Hollywood, I got on a little TV show called 24 that at that time, of course, no one knew what it was. And it became this. And I really learned a lot from that show about creating tension and creating the tension and then the release of that tension. So I've been a professional storyteller in TV and movies and commercials and music videos for my entire career. But then I realized that very often folks want to communicate, but some people don't really know how to tell a story.

We all have friends who they tell a story and it sort of rambles, and you're sort of like, okay, what is the of this story? And so I realized that there are a lot of people out there who can and should communicate with story, but they really don't understand or know how to tell a story. And so I started doing workshops, seminars, and now I consult with startups and businesses on how to tell a story and how to use storytelling, the power of story to communicate. And a lot of people, when I first start to go into a company, they'll say, oh yeah, well, let's connect you with our marketing department. I say, no, no, no. It's not just about marketing. It's about every layer, every department, every level of a company, if you have a researcher r and d department, or even if you're a one person operation and you still have, you're researching and developing new products, the stories that come out of that are great for the sales team because the stories that come out of how something was developed and why it was developed, I mean, very often the founder's story at a startup is really, it's gold because the problem and that founder solved.

And the story behind how that came about is really what the company, the mission of the company and how they can and should move forward. And then conversely, if you have a salesperson or a sales team or folks out in the field and they're talking to customers and customers just saying, oh yeah, I used your product and I had a bit of a thing where I used it for this use sort of a b use instead of just the A use, then all of a sudden you can take that back to the company and you might even be able to expand into a new category or new product subcategory and market that product a little bit differently to a new audience and get a new target market. So it's really interesting in terms of how story really intertwines between the departments and employees at a company.

Michelle Henderson  (08:28):

I absolutely love your story because when you were talking about your father and about how he told stories, I'm thinking, oh my gosh, my grandfather was the same way. And it's like he got better at his storytelling though the more he drank, it got more and more interesting. That's great. And before I go on about technology, how long did it take you to do that three minute clay

Richard Rosser (08:57):

Story? I think it took me two and a half solid days. I locked myself in a room up in the top of the student union, had my camera, I had the little chest table, and I think it took me two and a half or almost three days to work through animating frame by frame, by frame, all the pieces on the chest board.

Michelle Henderson  (09:14):

And I think we need to all go through that without using the technology that we have now. And I think I love being my age because I can actually say, you know what? I had the TV without the remote. I had the little rabbit ears. I didn't have computers. I had the typewriter. But yeah, yeah, absolutely. And you get to see all this technology and then Star Trek. Okay, this is what's fascinating about storytelling is especially the sci-Fi, and see what you think about it is Star Trek had the communicators that the captain would flip the phone, and that became our cell phones. So do you think a lot of our storytelling, are we okay, so are we changing our behavior because of the storytelling or are we inventing things that we see? I mean, how do you think all of this works?

Richard Rosser (10:11):

Oh, it's all interwoven, right? I mean, if you think about it, and Star Trek, if you go back to the original episodes of Star Trek, we're not talking the movies. We're talking Captain Kirk, William Shatner, and yeah, they used to flip it open and talk like this, right? And they didn't have headphones or anything, or speaker, well, I guess it was speakerphone. You could hear the person on the other end, right? But they would flip it open and talk like this. And if you think about it, everything's interwoven. Steve Jobs, when he was coming up with the iPhone, he wasn't thinking in a vacuum. He wasn't designing in a vacuum. So I mean, that's one of the things that I think is really important, more important now than ever is for folks to get educated in as much as they can in terms of art and paintings and sculpture and music.

I think it's fantastic that people play a musical instrument. I play the keyboards and percussion, and that really influences how I process information and how I think about things. And when I was doing music videos, it was interesting because I could always tell folks on the crew who were musicians because they could pick up on the beat, and whether the dolly grip was moving the dolly and moving that sort of to the music or I was queuing various things based on beats. It can tell when someone has that orientation of knowing about music theory, knowing about painting and color mixing. It's really important for even a computer scientist to study something other than computer science, to study Shakespeare, to study the classics, to study history, because it all is an amalgam of that information, and that's what we bring to the table and the picture in terms of humans being critical thinkers.

Michelle Henderson  (12:14):

Oh, absolutely. Absolutely. I love also how you integrate it with real life, with the storytelling. And I think I agree with you, a lot of people don't know how to go to an interview, and that is kind of like a storytelling, you're telling your life story. And yeah, go ahead.

Richard Rosser (12:36):

So Michelle, what I do is when I'm teaching a workshop seminar or I'm consulting with a business, I go back to sort of the beginning of storytelling. What I mean by that is I help the folks that I'm working with explore storytelling from a very base foundational level. So we'll go back and I'll talk about, okay, how do you actually tell a story joke? You can use your voice modulation and volume, you can use gestures, you can use details, you can use sound effects. And so as someone tells a joke and they find that people laugh, then the next time they tell that joke, they're going to bump up that part because they know that they'll going to laugh there. And then urban legends are another great kind of story that urban legends really sort of go viral. Those in ghost stories, there's something about them that people just love.

And so what we do is we go back to original forms of storytelling, like an urban legend, like a tall tale or a joke. And I work with the folks and we practice those stories and really hone the storytelling techniques of using gestures and using details and sounds so that they can hone their practical skills, their practical storytelling skills. Then what we do is we then transfer or translate those skills for job interview. If you go into a job interview and the interviewer says, Michelle, are you punctual? Are you responsible? And you say, yes, I am. Okay, that's an answer, right? But if you answer with a story, you say, yes, I am. In fact, I work at McDonald's, I'm an assistant manager, and one Friday evening we had a fire in the french fry fire and I had to call the fire department. We got the fire extinguisher.

And all of a sudden you're not just telling them, yes, I am punctual, yes, I'm responsible. You're showing them with an example. So when it is time for that interviewer to say, now who am I going to hire for this job? They say, there was the guy with the blue with glasses and the blonde hair, and there was someone else with a beard and someone else with a polka dot shirt, and it was Michelle French fry fire, and they wrote french fry fire down on your resume. And they remember that story, and they remember how you communicated. You told the story, you were thinking on your feet and on the fly in this job interview and your story gave them a great example of how responsible you are. So they know that they can count on you when they hire you. So story, really, you can use story for job interviews, you can use story for pitching a presentation, you can use it when you're leading a team and you're trying to get that team motivated to solve whatever problem or issue that you're tasked with. So story is such an important way of communicating. And I read a statistic that said 85% of our daily communication is through story or some sort of a narrative process. And I thought, whoa, that's 85%. That's a lot. And when you add in the fact that we are constantly telling ourselves stories, it may actually be higher than 85%.

Michelle Henderson  (16:04):

Oh, absolutely. And what we think and all the stories. But I absolutely love that. And it's such communication. It gives you empowerment and it also gives you the confidence does and practicing those storyteller, because like you said, you get a reaction from somebody and you're going, yes, that's so great. I got to them. Alright, let's talk about the tool that you have created. Well, you didn't create, but you're helping us here. Your book chat, GPT, simplified. And I absolutely love this because again, you're talking about creativity, and this is actually just a tool that you can use.

Richard Rosser (16:43):

It really is Michelle, I view Chad, GPT in specific, and AI in general as a tool that's very similar to say, a high-end computer program that can help an engineer figure out formulas or a soup up calculator. And so you wouldn't expect an engineer on the SpaceX program to be designing a SpaceX rocket with a pad, a paper, and a pencil. And so we have this incredible technology available to us in chat GPT, that can help speed up workflow and help us create things that we really never imagined before. I mean, when I use Chad GPT, it's like having a composer and a scientist and a politician and a philosopher and a mathematician in the room with me as I'm creating, because I can ask questions and I get versions of possibility that come back to me that are way outside the box that I'm constrained in based on my experience and my thought process.

So that's one of the things that I really want to stress to folks is this is really just a tool. It takes some time to learn how to use this tool. It takes some time to learn how to craft effective prompts. Absolutely. I use a phrase called an iterative approach. If you think of an iteration of a software program, 2.0, 2.5, 3.0, those iterations build upon themselves. And so when, one of the best ways to learn that I find is to learn and then apply that information, revise and then repeat the thing. And so as you go through chat, GPT, we are using an iterative process to get better and better. And the irony is that chat, GPT is also using an iterative process to see what's working for us and get better at learning how we approach information and how we write and the style that we write with. And so if any of your viewers have used chat, GPT, there's a thumbs up and a thumbs down, or it may ask you if it's better or worse. And as you answer those, chat, GPT locks into ways of helping you become better and it become better at helping you solve problems, questions, answers, et cetera.

Michelle Henderson  (19:12):

I love it, and I agree, and you just keep going. And what I want to show you is a couple examples. Okay? I want to show you a couple examples. Now, this is not the chat GPT, it's actually, but it is ai, okay? Absolutely. And

Richard Rosser (19:27):

You have to be

Michelle Henderson  (19:28):

Very specific of what you want. And if you're listening to this podcast, what I'm showing are two pictures that actually, and I gave them prompts. And so I want to show you the first one, okay? And I'm going to give you the prompt or what I gave and explain what the picture is. So I want a golden retriever walking next to a magical redheaded woman. Okay? Now, when you look at the picture, there is a dog golden retriever walking in the forest, but I don't know what creature that is, but that is not human. No, it's almost like a little, I don't know, a little bitty monster with hair. I don't know. It

Richard Rosser (20:10):

Looks like it from the Adams family or something. Hey,

Michelle Henderson  (20:13):

There you go. So I went back in and I said, okay, I'm going to change things up. And they do have examples that you can look at. So then I put a magical redheaded woman in a fantasy style environment walking a dog in the forest, and I got exactly what I was wanting. So like you said, you have to practice, practice, practice. And on the first one, I almost regenerated and I thought, you know what? I'm just going to start all over. So it does really, your prompting is very important, and in your book, you really have a lot of good prompts that really help you if something doesn't work and it really goes over different reasons why you would use it. And so I absolutely love that because if I'm going to, well, thank you very

Richard Rosser (21:05):

Much, Michelle.

Michelle Henderson  (21:07):

So if I'm in a different business, I would use it totally different. Oh, absolutely. Yeah. And I love that because if I want to do spreadsheets, then that would be completely different prompts.

Richard Rosser (21:21):

One of the things that I did was, so I'm working in the TV business. I've dealt with a lot of technical aspects and facets of the TV and film business. We're working with cameras, we're working with special effects. And so I'm fairly to very technically minded, but I'm not a tech head. I don't get in the weeds, I don't program. And so when I wrote this book, I really wanted to write a book for creative folks out there who want to use this technology, but may be scared or warded off by phrases like prompt engineering. I actually don't use the phrase prompt engineering, which is sort of the term for creating or crafting prompts. I use prompt crafting or prompt writing or prompt design because a lot of folks who hear engineering, they go, oh, I don't want to do, I'm not a scientist. I'm not a mathematician.

And so what I did was I approached this book through the lens of a storyteller, and from my approach as someone who thinks of things in a creative approach. And so you're right, what I did was I went in and I tried to create prompts and create chapters that talked about all the various facets of interfacing with Chad GPT in a way that really builds upon creativity and allows us, there are a lot of people out there who say, oh my gosh, Chad, GPT is just going to reduce us all to robots. Everything we write, everything's just going to be sort of this communication mush. It's going to be like oatmeal. And yeah, that might be true if we all use the same type of prompt. So Michelle, if you have a prompt and you say, Richard, I wrote this great introduction and you can use my prompt.

Well, if I take that same prompt and I use it to write something, what I write or have, Chad, TPT is going to sound very similar, if not maybe exactly the same as what you wrote. Now, if I take that prompt and I really infuse it with my personality, now I have a certain energy that's different. We all have a different type of energy, and I have sort of a wonderment about discovery. And I also, I love to use pop culture references and intertwine those things. And so when I write something with that prompt and I include all my individual personality traits or characteristics, then all of a sudden that prompt becomes mine, it becomes an extension of me. So as your audience members are thinking about using this technology, you need to personalize what you're doing with your own personality so that it helps you amplify your own creativity.

It helps you become more creative thinking outside the box with possibilities that line up with what you're looking to do. And when you personalize prompts and you do that, the technology can really help you move forward the way you want something to sound or something to read. And so ultimately, we as humans are the arbiters of whether something is good or bad or ugly, whether it works within the parameters of what we're trying to say we're the critical thinkers. And Chad, GPT is really, it's just mimicking what it has in its collective memory or database in terms of all the billions of documents and texts that it's read and stored.

Michelle Henderson  (24:52):

Just like an assistant. Just like an assistant. Yeah. And so I'm going to change things now. Is there anything else that you want to talk about your book before we move forward?

Richard Rosser (25:04):

No, I think you covered it pretty well, and you talked a little bit about everything.

Michelle Henderson  (25:08):

Oh, absolutely. Okay. And I always ask my guests this, so if I came up to you and I said, Richard, I need some inspiration. I need something that will inspire me this week and make me feel good or make my life better, what would you tell them?

Richard Rosser (25:27):

Well, I have two parts to that answer. Number one, gratitude. I think I've done a lot of work with being mindful in the moment, and one of the things that can inspire you the most is thinking about gratitude for what you have in your life. I think that we talked before about the percentage of story that we're using or talking or telling in any given day, and I talked about how if we include the stories that we're telling ourselves, the percentage rises because we're always grinding on information and there's a tendency to grind or tell ourselves stories on the negative. We tend to go toward the negative. So I think if you can think about the things that you're grateful for that will override that negativity and give you inspiration for possibilities moving forward. Now what you can also do is you can go into chat GPT, and you can say, Hey, give me some inspirational thoughts.

Give me some inspirational possibilities. And you can also tell it what you do or what you want to do. If you're in transition and chat, GPT will in essence be there with you, like you said, as an assistant. It can help you, again, think outside the box in terms of possibilities that you really hadn't conceptualized. So say for instance, if you're a graphic designer and you've had a hard time getting some clients, you can type in, give me some ideas on getting more clients as a graphic designer and chat, GPT will outline and give you all sorts of ideas and possibilities and concepts on how to make that happen that you didn't have access to because you're in your little room creating at home. So that's what I would say is you can do it yourself, but you can also harness this new technology to help you think outside the box as well.

Michelle Henderson  (27:35):

I love it. I love it. Are you ready for your last question?

Richard Rosser (27:39):


Michelle Henderson  (27:40):

All right. Let's bring the will on. All right. I'm going to spin it and say what your last question is. So you can tell it's an education every time I bring up this will. Yes. Oh, okay. So what do you feel is your greatest accomplishment?

Richard Rosser (28:06):

I feel that my greatest accomplishment is really figuring out this whole storytelling thing. I've gone to schools, I've gone to colleges, universities, I've gone to businesses and really help folks harness this power of story and storytelling. And so I've gone down a little bit of a tangent path with that because I've been a professional storyteller in movies and TV shows for 30 some odd years. And so I like to think that now I'm taking this and I'm helping folks harness this power of storytelling so that they can take the knowledge and experience that I have from listening to my dad tell stories from when I was three and four and five years old and becoming a storyteller myself. So I would say that that's probably my biggest accomplishment.

Michelle Henderson  (28:59):

I love it. I love it. Now, where can they reach you, Richard, if somebody wants to contact you or get the book? Oh,

Richard Rosser (29:05):

Absolutely. Well, my site is AI explained at ai, so AI explained at ai, so there's a link right to Amazon for my book, and then down at the very bottom, you can either click and it'll email me or you can email me So that's the best way to get ahold of me.

Michelle Henderson  (29:27):

Awesome. All right. I'm going to leave everybody with this. Learn about chat, GPT. Otherwise, you're going to be a dinosaur in three years. And that was written or said by Mark Cuban, and of course that was in your book. So everybody, I hope that you enjoyed this. And remember, tell a story, get that inspiration behind it people, and see the reactions of how things change in your conversations as well. Exactly. Yeah. So hope that you enjoyed the show, and I will see you next week. Bye everyone.



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